I met Isabella Rodríguez at Château du Grand-Lucé, where I was teaching website strategy and SEO at a photography retreat hosted by my friends, Molly Carr Photography and Rachael Ellen Events. After three years as a full-time wedding photographer on the Mayan Riviera (think Cancún, Playa del Carmen, Tulum), Isabella had seen rapid success. Her calendar was overflowing, but she was eager to shift toward fewer weddings, higher budgets, and exciting destination projects. When I audited her site during the retreat, her captivating photos stood out, but the user experience of her website undermined her work. It was a perfect fit for our Tailored Template ® — a proprietary method I designed for Showit template customization to help creative founders like Isabella stand out in luxury markets without the need for a completely custom website.
“I felt like I needed a refresh. It’s not that my website was ugly, it was pretty. But I felt it was no longer going to get the kind of clients I want at this moment of my career.”
To speak to the higher-end clients she wanted to attract, we knew the site needed to achieve two objectives.
- Creating a refined, emotional, and fashion-forward aesthetic to bring Isabella’s warm and glamorous world to life online.
- Highlighting Isabella’s growing specialization in working with multicultural couples, a hallmark of her appeal to ideal clients.
Using Showit Template Customization to Focus Design Time on Creating Differentiation
Starting with our Rue Bonaparte Showit Template as our base was the ideal foundation for achieving Isabella’s goals. The template already comes with a full suite of [23?] pages designed to attract high-end clients with its elevated design and large featured images and videos. This allowed us to focus on the most differentiating parts of the design including:
- Image Curation: featuring images that focus on multi-cultural couples and vibrant colors on the Mayan Riviera. It’s these collections that brought out the human connection, joy, and magazine-worthy style in Isabella’s work.
- Brand Expression: using the floral patterns from her existing brand assets, we styled custom sections throughout the site that visitors will remember when they compare Isabella to competitors.
- Moments of Glamour: using some of her most impactful images, we created surprising evocative moments in places like the desktop menu, the home page email pop-up, and the background video behind the call-to-action on key pages.
- High-Impact Headlines: spending one day with a copywriter made a big difference for the site. Kayla Dean of Literary Co., wrote clear and beautiful language for the most-visited pages – from headlines to SEO-optimized text and metadata.
By the end, Isabella was able to use the Showit template customization to have many of the benefits of a completely custom site. It also allowed her to invest in the copy she needed to clarify her difference and attract the clients she wants to work with.
“I loved how thorough you were in understanding my vision and needs. As a result, the website truly feels like me—a perfect reflection of my brand’s essence. The quality of my leads has definitely improved. They feel more aligned with my brand, which is exciting.“
Showit Template Customization for Founders With Classic, Feminine Taste.
There are many template customization services, but our Tailored Template method is the only one that strategically focuses on what makes you different, using our Prêt-à-Porter Showit Templates as a starting point. If you’re aiming for high-end clients with long sales cycles and discerning tastes, let’s make a site that feels unmistakably you. Inquire to begin.
